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Market Development Manager

Job Requisition ID:  35281

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2019 revenues of approximately $9.3 billion and is headquartered in Kingsport, Tennessee, USA

This position is remote in the Netherlands, Germany, Belgium or Switzerland


Advanced Materials Interlayers – Architectural 
Eastman's technology platforms are extremely tunable, adaptable, and differentiated versus others in the materials innovation space.

Those platforms include heritage Eastman technologies that harken back to the very founding of the company in 1920 as well as the significant upgrades of our portfolio through smart specialty acquisitions in the past 10 years.

Advanced, high performance PVB interlayers, with brands like Saflex® and Vanceva®, enhance glass in terms of safety, security, strength, solar/UV control, style, and sound control. Eastman is dedicated to the building and construction industry, especially in the development of innovative material solutions that solve the market’s most challenging problems. 

Responsibilities

 

In this exciting role, the Market Development Manager (MDM) will actively engage the market to identify trends and insights and translate these trends/insights into market plans that drive growth in the business. He/ she serves as the Marketing subject matter expert with a solid understanding of Eastman’s marketing framework with the passion and patience to coach others.  The MDM will use this marketing expertise to develop and execute market activation plans while also monitoring their effectiveness and adjusting when necessary 

  • Makes recommendations on potential growth initiatives based on market trends and insights, as well as customer discovery
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Interfaces with leverage points along the building and construction value chain to identify potential product and application opportunities
  • Develops strategic marketing plans and executing those plans while also monitoring their effectiveness and adjusting when necessary.  Plans cover market-facing initiatives and/or Stage Gate Projects
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Collaborating and communicating with all relevant stakeholders to develop and execute market activation plans
  • Works with marketing communications to define messaging and communication materials as well as provides coaching/ training to sales and other supporting functions in preparation for a new product launch
  • Networks and becomes an industry expert in assigned markets


We are looking for a dynamic marketing professional who has experience with marketing decision frameworks with an emphasis on trends and insights identification, segmentation, targeting and positioning as well as successfully executing plans that have been developed in conjunction with sales and other market facing teams.
 

 

Required Education and/or Experience


⦁    A bachelor’s degree in Business, Marketing or Technology 
⦁    5+ years’ experience combining strong strategic marketing skills with bias for execution 
⦁    Knowledge of the value chains of the building and construction industry.
⦁    Strong business/marketing acumen
⦁    Creative and strategic mindset, high curiosity, learning agility, acts independently 
⦁    Fluent in English with ability to articulate ideas clearly and concisely.  Fluency in other languages a plus

 

Eastman Behaviors
⦁    Bias for Action
⦁    Market Insight
⦁    Adaptability
⦁    Courage
⦁    Optimism

 

 

Interested?

 

Please send your application via the apply button. 
We have already chosen our sourcing channels and kindly ask not to be contacted by search, advertisement, or staffing firms.
 

Eastman is  committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day


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