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Market Development Manager, Fibers

Job Requisition ID:  35022

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2019 revenues of approximately $9.3 billion and is headquartered in Kingsport, Tennessee, USA


Position can be based in The Netherlands, Germany, Belgium, Switzerland or Spain 

Textiles Business Unit

Eastman’s Textiles business is a growth engine for Eastman; in our Fashion segment, our focus is to build a growth platform that embodies sustainability, innovation and design versatility.  Our key brand is Naia™, a cellulosic yarn that is used to design luxurious fabrics that are rich in color with a wonderful soft hand feel.  We recognize there is a growing need to shift to a more sustainable fashion industry and Naia™ is a yarn with a low environmental impact with a carefully designed production process. Eastman is also committed to empower and collaborate with our partners to understand, communicate and collectively build a more sustainable fashion industry.

The Role

The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. The MDM develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. He/ she serves as an expert on Eastman’s marketing framework and coaches others and manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.


  • Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
  • Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness 
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales 
  • Makes recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
  • Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
  • Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
  • Communicates offers that tie to initiatives; offers may be new, existing, or revised
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Networks and becomes an industry expert in assigned markets
  • Interfaces with leverage points through the value chain to identify potential product and application opportunities
Qualifications and Desired Experience


We are looking for a dynamic and experienced marketing professional who has experience, expertise or at least passion for sustainability and who can help build our Textiles business in Sustainable Fashion.  The role is ideal for a self-starter who enjoys the challenge and excitement of co-developing a new business. The MDM is a pivotal role in our growth strategy, and we are seeking a strong marketer profile that can inspire with vision and strategy and deliver results.
Eastman Behaviors

  • Market Insight
  • Courage
  • Optimism
  • Bias for Action
  • Adaptability


Required Education and/or Experience

  • A bachelor’s degree in Business, Marketing or Technology 
  • 5+ years’ experience combining strong strategic marketing skills with a bias for execution 
  • Strong business/marketing acumen
  • Textiles industry experience preferable

For further information about this position please contact Annette Roodhart via +31622709555 or send your application via the apply button. 

Eastman is  committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day

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