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Marketing Manager

Job Requisition ID:  46560

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

 

Role Description


The Marketing Manager is responsible to develop, manage and execute non-digital consumer and channel marketing strategies and tactics that turn into profitable growth specifically for products in the automotive aftermarket. Specifically, this role translates the marketing strategies into actionable plans, is accountable for the activities within assigned markets and delivers results within established strategies and execution. Depending on scope of initiatives, the role will work with a team of cross-functional members including but not limited to Segment Marketing, Digital Marketing, Sales and Marketing Communications. 

Accountabilities 

• Execution of non-digital priority customer segment and consumer marketing strategies for our portfolio of automotive aftermarket products across our North American business.

Responsibilities


• Develops non-digital channel and consumer marketing strategies for automotive aftermarket products in collaboration with the Regional Marketing Leader, Americas and other key stakeholders (e.g. Segment Marketing, Marketing Communications, Digital Marketing, Sales, etc.)
• Develops and executes market activation plans for automotive aftermarket products in close collaboration with Segment Marketing, Digital Marketing and Sales, utilizing segmentation and addressable market maps for where to play and how to win
• Makes recommendations on marketing initiatives from strategies via annual marketing plan (includes resource cost and expected results)
• Provides insight and input to the Product Platform Team to help inform the multi-year product plan development
• Draws conclusions from multiple sources of intelligence, including in market visits with channel partners, consumers and commercial team members, to create insights and scalable marketing and advertising recommendations that support strategies
• Networks and becomes an industry expert in assigned markets

Eastman Behaviors


Demonstrates Strategic Insights and Execution (Thought Leadership)

o Leverage market insights to guide marketing strategies and make superior choices
o Demonstrate adaptability in shaping opportunities and executing marketing strategy
o Bias for action in prioritizing issues and making decisions despite uncertainty or risk
o Demonstrate adaptability in the creation of a collaborative and inclusive work environment   

Functional Skills and Capabilities


• Develops Industry Expertise and Insights
• Bias for Action in Executing Marketing Tactics
• Identifies Opportunities
• Demonstrates Segmentation and Targeting
• Manages Projects
• Develops Marketing Mix
• Assesses Solution Feasibility 
• Decision Making 
• Collaboration

Qualifications


• Bachelor’s Degree discipline required. Marketing degree preferred
• MBA degree preferred
• 8+ years prior experience in commercial, marketing or relevant roles
• Experience in the automotive aftermarket required.  Strongly prefer experience in automotive paint correction, detailing or restyling products.
• Strong business/marketing acumen

 Required Certification, Licensing or Traits Role model Eastman values and principles  

 Location:  Remote

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


Nearest Major Market: St Louis

Job Segment: Marketing Manager, Communications, Marketing Communications, Marketing MBA, Channel Marketing, Marketing