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Strategic Brand and Marketing Manager

Job Requisition ID:  40689

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role Profile

The Strategic Brand & Marketing Manager is responsible for developing and leading the execution of projects that identify new opportunities for our sustainable solutions. The incumbent must be able to communicate the strategy, align and motivate cross-functional teams; remove internal and external barriers to accelerate activation of segment strategies. In order to accomplish this, the individual will convert insights into opportunities and exhibit bias for action that will maintain a sense of urgency across the teams and drive behavior change across the value chain and functional discipline, to lead customers and markets to a more sustainable future.

 

Job Responsibilities:

  • Translate business strategy into sales targets, priorities, and action plans to deliver growth results year-over-year 
  • Coach the marketing team to develop segmentation mapping of prioritized territories and lead the team to execute market strategies and stage gate projects to launch Eastman’s sustainable technologies and solutions;
  • Lead the marketing team to identify sustainability insights through broad external engagement and well-designed market research projects to uncover new opportunities and activate customers and markets
  • Work collaboratively with product management and technology team to adapt technologies and capabilities necessary to activate new markets and uncover new sustainability value propositions 
  • Design commercial offers that both accelerate market adoption and optimize value creation and capture.
  • Define and launch market activation & branding plans to achieve the goals of the market strategies
  • Work closely with commercial and marketing team to develop the offer and launch to the market with clear measurable tools. 

Qualifications

  • Bachelor’s Degree in marketing & project management discipline 
  • Minimum 10 years prior experience in brand marketing, market development or segmentation roles. Preferably to have higher exposure in market development in last job and branding marketing in early career years 
  • Must have had a customer facing role or other commercial experience prior to this role
  • Proven communications, project management and relationship-building skills

 

OTHER JOB-RELATED REQUIREMENTS

  • Strong capability to understand the customer & consumer insights and needs
  • Strong capability to drive the insights/needs to concrete offers
  • Demostrates project management experience
  • In-depth understanding of the company’s current products and future concepts
  • Strong analytical skills to forecast and identify trends and challenges
  • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc would be advantageous
  • Excellent verbal and written communication skills

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


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