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Marketing Representative - Performance Film

Job Requisition ID:  38066

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Responsibilities

Surveys :
•    Regular industry car market trend analysis from on-line information pool 
•    Closely work with brand manager for consumer understanding and offer test on/off line surveys 
Communications & Marketing Activities:
•    Target brands marketing laterals, merchandising and marketing tools design and production with vendors
•    Marketing content building based on brand VI and touch points specifications  
•    Marketing campaigns organized for consumers and channel customers to enhance our brand image and booster our sales 
•    Manage the key touchpoints to drive the leads to store. 
•    Internal communication management. 
Event management: 
•    Target brands distributor meetings, industry exhibitions and consumer offline events management. 
Consumer relationship management:
•    Eastman hotline management by delivering the guidelines and trainings. 
Others: 
•    Marketing budget follow up and contract management. 
•    Marketing inventory and logistics management. 

Qualifications

EDUCATION REQUIREMENTS
Good Degree in Business Administration, Management, Marketing or Relevant field
EXPERIENCE REQUIREMENTS
     Proven good communications, analytics and relationship-building skills.
     Relevant / related experience in relation to consumer or channel marketing, at least 3 years working experience in marketing field. 
OTHER JOB RELATED REQUIREMENTS
     Good sense of consumer insight understanding. 
     Agency management skills. 
     Excellent written and verbal communication skills both in Mandarin and English. 
     Good communication skills 
     Ability to think creatively and innovatively.
     Analytical skills to forecast and identify trends and challenges.
     Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

TRAVEL REQUIREMENTS
30% (mostly within China)

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


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