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Market Development Manager, C&I

Job Requisition ID:  43340


•Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams
•Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
•Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
•Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
•Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager and Technology
•Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
•Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams


•Bachelor’s Degree in technical or marketing discipline is required. MBA degree preferred
•5+ years prior experience in sales, product management, marketing or relevant technical roles preferred
•Must have had a customer facing role or other commercial experience prior to this role

Job Segment: Marketing Manager, Product Manager, Marketing, Operations