Marketing Communications Representative

Role Description

A Marcom Representative (LAR) has responsibility for creating, developing, and implementing – within Latin America – strategic marketing communications campaigns for targeted markets, businesses, and regions.

Involves the ideation of creative campaigns, and development of strategic marketing communication plans/programs.

Work with global and regional marcom, marketing, and business/product managers to understand the target markets and the targeted segments in the market to design and implement effective marketing communications programs.

Develop, monitor, and manage projects and campaigns within approved budget. Has ownership of projects and works directly with BU customers.

Key Responsibilities

Identify and understand targeted markets.

• Participate in the marketing plan development for the region
• Utilize existing audience research or initiate research to validate audience understanding.

Develop communications strategy (where required), plans and activities.

• Determine effective communication messages and channels for the region
• Utilize established processes to prepare integrated marketing communications strategies/plans.
• Work closely with global marcom resources for regional adaptation of global activations.
• Develop tailored regional Positioning/Messaging/Value Proposition where required.

Execution/Implementation

• Work with marketing team to ensure creative brief is complete for deliverables​.
• Outline collateral content structure prior to creative input/execution​.
• Collaborate with regional project management team to communicate the IMC plans, goals and objectives​.
• Review project plan; communicate timelines with business partners​.
• First line of review for asset development​
• Liaise between project management team, or external agencies, and the business to provide feedback​.

Measurement

• Establish measures to ensure effectiveness against communication plan objectives; accountable for achieving objectives.

Branding

• Recommend regional corporate brand positioning and communications
• Educate and coach Eastman personnel on proper use of trademarks and logos.

Budget Management

• Manage project and regional budgets and ensure cost-efficiency
• Quarterly review and adjust of project and budget status

Team Participation/Contributions

• Participate in Regional Market Segment Teams where appropriate/relevant.
• Contribute to corporate Marketing Communications Team Key Initiatives to build/develop Eastman capability.

Qualifications

Education: Bachelor’s degree required. Marketing or Communications degree preferred

Experience: 3-5 years of marketing or communications experience preferred

Essential Skills & Knowledge:

• Possess a proficient command of English, Portuguese, and Spanish languages.
• Excellent Spanish and Portuguese writing and copyediting skills are required
• Eye for detail and design.
• Well organized, project/goal oriented and able to work under deadlines.
• Able to effectively lead and manage individuals or teams, internally or externally
• Able to manage communications with multiple internal stakeholders.

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. For more information, visit eastman.com.

Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.