Segment Market Manager, Textiles

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Do you have a strong strategic background in commercial and marketing leadership, combined with the ability to influence and inspire others? Are you driven by a bias for action and passionate about turning sustainable fashion into a reality?  We’re seeking a dynamic leader to take ownership of the market segment strategies for our prioritized Naia™ segments, driving profitable growth while making sustainable textiles accessible to everyone.

Textiles Business Unit
Textiles Business Unit, part of Eastman’s Fibers division, is a key growth platform dedicated to making sustainable textiles accessible to all. Our flagship brand, Naia™, is a certified sustainable yarn that people trust and value. We recognize the urgent need to shift toward a more sustainable fashion industry, and Naia™ offers an eco-friendly yarn with a low environmental impact and a carefully designed production process. Beyond sustainability, Naia™ helps us create fabrics that combine aesthetic beauty with outstanding performance. We are committed to empowering and collaborating with our value chain—including spinners, mills, brand customers, and industry partners worldwide—to understand, communicate, and collectively build a more sustainable fashion industry.

Role Description

In this role, you will define and manage market segment strategies that drive profitable growth for our prioritized Naia™ segments. You’ll bring these strategies to life through clear, actionable market execution plans. Leading a passionate, global cross-functional team—including sales, technology, product and pricing, and marketing communications—you will collaborate to ensure success. Sustainability is at the core of everything we do, and you’ll play a key role in advancing our commitment to sustainability and circularity, helping us build a better future while delivering exceptional business results.

Primary accountabilities include:

• Financial performance: revenue, gross margin, and earnings for responsible segments
• Innovation: vitality index which is measured from sales from new products and applications as percentage of total sales
• Growth: healthy growth project portfolio measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation.
• Capabilities building/ talent management: attracting, developing, and retaining a high-performing team and continually strengthening marketing capabilities in individuals and the organization, contributing to succession planning and development activities, supporting talent initiatives. 

Responsibilities

• Collaborate with the Global Marketing Director and key stakeholders (market development, sales, technology, MarCom) to develop and execute market segment strategies.
• Maintain and update the addressable market map and manage the segment’s cross-functional team to optimize existing offers.
• Recommend initiatives through an annual segment plan, focusing on variable margin improvements across orders, customers, market segments, applications, and geographies. Monitor results and advise on resource adjustments.
• Lead the development of multi-generational plans with cross-functional input to achieve long-term market share targets.
• Support the SBU Leadership team in driving product strategy and business objectives.
• Lead, mentor, and develop direct reports within the marketing team.
• Build a strong network and establish yourself as a thought leader within assigned segments.

This role is perfect for a strategic thinker who thrives in a collaborative and forward-looking environment, enjoys the excitement of scaling a new business, and possesses the drive and resilience to make results happen. We are looking for an experienced marketing talent who loves driving innovation, thinking out of the box, working in a dynamic and agile environment and tackling challenges with enthusiasm and determination.

Qualifications

• Strong business and marketing acumen with 10-12 years of experience in commercial, marketing, or market-focused roles.
• Bachelor’s degree in marketing or textiles, with commercial experience in B2B2C business models.
• Deep understanding of the textiles industry and value chain, with proven ability to influence and drive behavior change at textile brands.
• Excellent project management skills, including the ability to prioritize, multitask, and communicate effectively.
• Global commercial experience preferred, especially in Asia.
• Willingness to travel internationally.

Interested?

This is a hybrid role based at one of our regional offices in Rotterdam (NL), Ghent (BE), Langenfeld (DE), or Shanghai (CN). 

Join us at Eastman and be part of a dynamic team driving innovation and commercial excellence. Apply now and let's shape the future together.