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Segment Market Manager, Ophthalmic

Job Requisition ID:  26021

Segment Market Manager, Ophthalmic, Specialty Plastics

Based in one of the major Eastman EMEA office locations

Rotterdam (NL), Gent (BE), Zug (CH) or Langenfeld (DE)

 

The Role

The Global Segment Market Manager is responsible to define, manage and execute of market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.

 

The four primary accountabilities include;

  • Annual Earnings
  • Innovation
  • Growth
  • Capabilities/Talent Management

 

Responsibilities

  • Responsible for the management of the product portfolio as assigned in the context of a cross functional business team: Actively drives opportunities to closure at segment level Winning with Customer Action Reviews
  • Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan
  • Supports Business Leadership team in driving initiatives to meet product strategy and targets
  • Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.
  • Develops strategies for market segment in collaboration with Global Marketing Director and other key stakeholders (e.g. Market Development Manager, Sales, Technology, MarCom, etc.)
  • Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)
  • Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources
  • Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved
  • Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level
  • Manages growth projects and activation plans based on market strategies within the Addressable Market Map
  • Leads, directs and develops the capability of marketing team members (direct reports), if applicable
  • Coaches others in the use of EBME tools
  • Draws conclusions from multiple sources of intelligence to create insights that support strategies
  • Networks and becomes an industry expert in assigned markets

 

Eastman Leadership Behaviors

  • Demonstrates Strategic Insights and Execution (Thought Leadership)
  • Exhibits Courageous leadership to drive results (Results Leadership)
  • Builds and Inspires High Performing Teams (People Leadership)

 

Required Education and/or Experience

  • Bachelor’s Degree discipline required. MBA degree preferred
  • 12+ years prior experience in commercial, marketing or relevant technical roles
  • Strong business/marketing acumen

 

Interested?

For further information about this position please contact Ahmed Farah via ahm.farah@eastman.com post your application via the apply button.

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


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