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Market Development Manager Emerging Segments Coats & Inks

Job Requisition ID:  36654

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2019 revenues of approximately $9.3 billion and is headquartered in Kingsport, Tennessee, USA

Role can be based in the Netherlands, Belgium, Germany or Switzerland

Coatings & Inks business

Eastman’s Coatings & Inks business is a growth engine for Eastman. For more than 70 years, this business has offered one of the most diverse and innovative product portfolios in the global coatings industry. Our products span multiple markets including industrial, automotive, architectural, packaging, inks and more. One of our key brands is Tetrashield™, a portfolio of protective resins designed to make safe, sustainable coatings more durable through improved weathering, chemical resistance, and hardness.  Eastman collaborates and works with our direct and indirect customers to formulate differentiated and innovative Coatings and Inks solutions. We also engage with brands to educate them on the value that our technologies can create in their most important applications.  
 

The role

The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. The MDM develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. S/He serves as an expert on Eastman’s marketing framework and coaches others and manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment. An ideal candidate is comfortable with ambiguity, adept at navigating a matrix organization and has the capability to build and execute a solid business case for new product development through sound market research, segmentation and targeting in new markets where we may or may not have existing inhouse expertise / knowhow.

Responsibilities

  • Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
  • Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness 
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales 
  • Makes recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
  • Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
  • Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
  • Communicates offers that tie to initiatives; offers may be new, existing, or revised
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Networks and becomes an industry expert in assigned markets
  • Interfaces with leverage points through the value chain to identify potential product and application opportunities

Eastman behaviors

  • Market Insight
  • Courage
  • Optimism
  • Bias for Action
  • Adaptability

Qualifications

  • A bachelor’s degree in Business, Marketing or Technology required. Masters or MBA degree with emphasis in Marketing or Strategy preferred 
  • 5+ years’ experience combining strong strategic marketing skills with a bias for execution 
  • Experience with customer interaction and engagement.  Emphasis on supporting new technology platform and product launches
  • Strong business/marketing acumen
  • Strong affinity and experience with Sustainability is preferred

Interested?

Please send your application via the apply button.

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


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