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Specialty Plastics / Circular Social Media Community Manager

Job Requisition ID:  35411

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2019 revenues of approximately $9.3 billion and is headquartered in Kingsport, Tennessee, USA

 

Are you passionate about sustainability and want to make a difference? We are looking for ambitious bring-it-on-problem-solvers who are dedicated to doing what’s right for the planet. Join our team and help make the circular economy a reality right now.

 

Eastman is an advanced materials company investing in the people, technology, and assets to make the circular economy a reality, right now. We’re revolutionizing recycling at the molecular level to develop sustainable materials with high levels of recycled content that look and act exactly like materials without recycled content. And better yet, we’re doing it with an improved environmental footprint, leaving fossil fuel in the ground and lowering carbon emissions. 

 

In 2019, Eastman began commercial-scale molecular recycling for a broad set of waste plastics that would otherwise be landfilled or incinerated, or worse, end up in the environment. Learn more about our efforts at eastman.eco.

 

If you share our vision, have relevant experience and want to be a change-maker our world needs, you don’t have to wait. Join our team and do what’s right, now.

 

Ready to learn more? Watch this short video:  https://www.youtube.com/watch?v=Z-q-KXTXxIE&list=PLDfHkGze0VjBIf_dF-DgZT8HmOA8Bqicn

 

 

Role Description

This role may work remotely in the United States

 

Eastman is working to catalyze the transformation from a linear to a circular economy.  With the launch of two commercial molecular recycling technologies, Eastman sees the opportunity to show what is possible and create real solutions to the world’s plastic waste problem.  In order to do this, we must shape market expectations, break through old paradigms, and drive change in the market. 

Responsible for developing and executing digital/social strategies that are part of strategic integrated marketing communications campaigns associated with growth businesses, projects or products.  This involves day-to-day management of marketing communications digital/social campaigns to generate qualified opportunities that lead to revenue growth. 

Work in partnership with MarCom reps and managers to develop a good understanding of the strategy, target markets and the targeted segments in the market in order to implement effective digital marketing /social programs. 

Develop, monitor, and manage projects and campaigns within approved budget. Has responsibility for project execution and works directly with cross-functional marcom teams. 

Responsibilities

 

Strategy Development 

  • Set and implement social media and communication campaigns to align with marketing strategies 
  • Develop and manage content calendar; coordinate with corporate content calendar  

 

Project Execution/Implementation 

  • Produce engaging, story-driven, customer focused content (text, images and video) for social media accounts/channels 
  • Respond to comments and customer queries in a timely manner 
  • Monitor and report on feedback and online reviews 
  • Develop a baseline dashboard to measure listening and engagement 

 

Brand Governance 

  • Ensure proper use of Eastman brand, trademarks and logos 
  • Crisis communications management  

 

Budget Management 

  • Manage campaign/project budgets to ensure that estimated and/or approved budgets are not exceeded and that execution is as cost-efficient as possible 

 

Team Participation/Contributions 

  • Contribute to corporate Marketing Communications Team Key Initiatives to build/develop Eastman capability 
     

Education and/or Experience

Location: U.S. Central or Eastern time zone; relocation not required 

Education: Bachelor’s degree in Marketing or Communications degree preferred 

Experience: 5-8 years of marketing or communications experience preferred 

Essential Skills & Knowledge: 

  • Well-organized, detail/project/goal oriented and able to work under deadlines. 
  • Proven work experience as a community manager 
  • Experience launching community initiatives (e.g. building an online community/channel, launching a thought leadership program, creating a web series and writing digital content) 
  • Ability to identify and track relevant community metrics  
  • Excellent verbal communication skills 
  • Exceptional grammar/writing skills 
  • Hands on experience with social media management for brands 
  • Ability to interpret website traffic and online customer engagement metrics 
  • Knowledge of online marketing and marketing channels 
  • Attention to detail and ability to multitask 
  • Ability to navigate complex and continually evolving organizational environments   

 

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


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