Senior Strategic Marketing Manager
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2024 revenue of approximately $9.4 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Description
Eastman is seeking a Senior Strategic Marketing Professional to lead market research, brand engagement, and opportunity identification within our Eastman product portfolio & strategic engagement with large brands. This role requires a seasoned professional with advanced marketing expertise, strong analytical capabilities, and proven success in engaging with global brands.
Key Responsibilities
- Conduct in-depth market research to identify emerging trends, unmet needs, competitive landscapes, and new opportunities ensuring alignment with our Eastman chemicals portfolio.
- Develop and execute go-to-market strategies through strategic marketing initiatives that leverage the current market scenario and position Eastman products strategically to drive business growth.
- Engage and build long-term partnerships with large multinational brands, through brand engagement including exploring co-innovation opportunities through opportunity finding workshops & customized pitches.
- Utilize advanced marketing tools and techniques (digital analytics, CRM platforms, AI-driven insights, etc.) to optimize campaigns and measure impact. Analyze competitive landscapes and global trends supported by data visualization.
- Collaborate with cross-functional teams (R&D, Sales, Product Development) to align marketing strategies with business objectives to translate market insights into actionable product roadmaps and drive business growth.
- Provide thought leadership in marketing innovation, ensuring Eastman remains competitive with the current industry trends.
- Mapping and keeping track of Eastman’s existing business footprint in India.
Basic Qualifications
- Bachelor’s/Master’s degree in science/Chem. Engineering. with Master’s degree in marketing, Business Administration, or related field (MBA preferred).
- 10+ years of experience in strategic marketing, preferably in specialty chemicals, industrial products, FMCG or related sectors.
- Expert in deep-dive market research tools with skills in opportunity mapping, segmentation, and predictive modeling.
- Demonstrated expertise in market research methodologies and advanced data analysis.
- Proven track record of brand engagement with large MNC’s, FMCG companies or global brands to sort out innovation-based growth opportunities.
- Strong analytical mindset with proficiency in digital marketing platforms, analytics tools, and CRM systems with knowledge in regulatory standards.
- Excellent communication, negotiation, and leadership skills.
- Passion for data-driven approach to identify and provide guidance for business growth.
Preferred Qualifications
- Strategic thinker with a results-driven mindset.
- Ability to translate complex market insights into actionable strategies.
- Strong relationship & trust-building skills with external partners and internal stakeholders
- Be eager to hunt growth opportunities and be courageous to make strategic go or no-go decisions
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
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