Digital Marketing Manager

Responsibilities

We are seeking a detail-oriented and execution-focused Digital Marketing Representative to support the digital marketing team in the development, build, deployment, and maintenance of digital marketing assets. This role is primarily responsible for designing and producing emails and landing pages, supporting operational email communications, assisting with campaign setup and quality assurance, and pulling performance metrics as needed. The ideal candidate is highly organized, comfortable working within established processes and platforms, and able to manage multiple deliverables in a fast-paced marketing environment.

Key Responsibilities
• Design, build, test, and launch marketing emails and landing pages in support of digital campaigns and business priorities.
• Support execution of promotional, nurture, and operational email communications, ensuring accuracy, timeliness, and alignment with brand standards.
• Create and update digital assets within marketing platforms, including edits to email templates, landing pages, forms, and related campaign components.
• Perform quality assurance testing for emails and landing pages to confirm functionality, formatting, links, responsiveness, and overall user experience across devices and platforms.
• Assist with audience segmentation, list management, and campaign setup to support effective targeting and deployment.
• Help manage recurring and ad hoc operational email requests, ensuring all communications follow established workflows and approval processes.
• Pull campaign and channel performance metrics as needed, including email and landing page reporting, to support team analysis and optimization efforts.
• Organize and share performance data with team members to assist with reporting, measurement, and continuous improvement.
• Provide day-to-day executional support to the U.S.-based digital marketing team across a range of digital initiatives and tactical needs.
• Collaborate with internal stakeholders and cross-functional partners to meet deadlines, incorporate revisions, and deliver high-quality digital marketing assets

Qualifications

Required Qualifications
• Bachelor’s degree in Digital Marketing, Communications, Marketing, or a related field, or equivalent relevant experience.
• Approximately 2–4 years of experience in a digital marketing role, preferably in a B2B environment.
• Hands-on experience building, editing, testing, and deploying emails and landing pages within marketing automation platforms or similar digital tools.
• Strong understanding of email marketing best practices, responsive design, digital production workflows, and quality assurance processes.
• Experience supporting operational or recurring email communications with strong attention to detail and process adherence.
• Ability to pull campaign metrics and organize performance data to support reporting and optimization.
• Working knowledge of HTML and CSS.
• Familiarity with audience segmentation, A/B testing, and digital campaign execution best practices.
• Strong organizational skills with the ability to manage multiple projects accurately and efficiently.
• Effective written and verbal communication skills, along with a collaborative, team-oriented approach.
• Demonstrated curiosity and interest in the evolving use of AI-assisted platforms, with a willingness to learn, adopt, and help support future AI-enabled tools and processes.


Preferred Qualifications
• Experience with marketing automation platforms such as Marketo or similar tools.
• Familiarity with Salesforce or related CRM platforms.
• Experience supporting U.S.-based marketing teams in a fast-paced, matrixed organization.
• Exposure to B2B campaign execution, lead generation programs, and digital reporting processes.
• AI teammate agent management a plus.