AEM Content Author

Job Requisition ID:  51067

Responsibilities

As the Experienced professional, possesses well developed skills in the conception, coordination, and control of Internet/Digital Marketing. Work is focused on developing marketing strategies and delivering promotional marketing messages to consumers online with the intent of generating traffic and sales on the organization’s e-commerce site. Plans, develops and implements internet marketing strategies to promote products/brands and services online (e.g., email, search engine, social media, display and mobile advertising, etc.). Analyzes online traffic analytics and develops actions to improve marketing campaign performance. Identifies online marketing and buying trends and insights to optimize online marketing spend and campaign performance. Oversees development of e-marketing content and material (e.g., e-newsletters, e-magazines, website and blog content, social media accounts, etc.).

Qualifications

Experienced. Requires knowledge and experience in own discipline; performing all duties of assigned role, but still acquiring higher level knowledge and skills. Builds knowledge of the organization, processes and customers. Solves a range of straightforward problems. Analyzes possible solutions using standard procedures. Works with a moderate level of guidance and direction.  Impact of work is primarily within own division or site. 


Job Segment: Interactive Marketing, Online Marketing, Advertising, Marketing