Market Development Manager - AMI Architecture
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
The Role
Advanced Materials Interlayers (AMI) – Architectural
Advanced, high performance PVB interlayers, with brands like Saflex® and Vanceva®, enhance glass in terms of safety, security, solar/UV control, style and sound control. Eastman is dedicated to the building and construction industry, especially in the development of innovative material solutions that solve the market’s most challenging problems.
In this exciting role, the Market Development Manager (MDM) will support the business to grow its presence in the B2B market.
Working within a cross functional team, the role is to develop the marketing strategy with an in depth assessment of customer needs, trends, competition; understanding value chain, players; assessing what alternative strategies could be; and in making the final choice for an action-oriented strategy that drives profitable growth. Key responsibilities will involve identifying specific target customers to engage with and building strategic partnerships, as well as determining the applications to focus on and translating these into innovation projects. The team will then execute this plan, creating a strong project growth pipeline that aligns revenue and margin plans with each business's objectives.
The MDM will serve as the Marketing subject matter expert with a solid understanding of marketing frameworks with the passion and patience to coach others. He/she will use this marketing expertise to develop and execute market activation plans in conjunction with functional stakeholders while also monitoring the plans effectiveness and adjusting when necessary.
The role requires 4 days presence in our offices (Monday - Thursday) and Friday optional working from home.
Responsibilities
- Identifies customer needs, trends, competitors offering, value chain assessment of applications that are attractive to target and through this understanding develops strategic options for how we can create value.
- Interfaces with leverage points along the building and construction value chain to identify potential product and application opportunities.
- Defines where we want to play (who we target, who we partner with) and the value propositions we would want to develop (applications we target) and together with technology creates concepts of our targeted offerings (solutions).
- Develops/ updates together with cross functional team a strategic plan for the targeted growth platform.
- Supports growth projects as a Marketing resource by using Stage Gate methodology to make quality strategic choices on all initiatives; assists others as needed
- Works with marketing communications to define messaging and communication materials as well as provides coaching/ training to sales and other supporting functions in preparation for a new product launch or other market development key initiatives.
- Collaborating and communicating with all relevant stakeholders to develop and execute market activation plans whether for key strategic initiatives or stage gate projects.
- Motivates and mobilizes team to work safely and deliver results
Qualifications
- A bachelor’s degree in Business, Marketing or Technology
- 5+ years’ experience relevant experience, combining strong strategic marketing skills with bias for execution
- Acts independently and is skilled at stakeholder management – whether external or internal
- Knowledge of the value chains of the building and construction industry is a plus.
- Strong business/marketing acumen
- Has a creative and strategic mindset, high curiosity, enjoys learning new things
- Fluent in English. Fluency in other languages is a plus
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
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