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Global Market Development Manager, Packaging Segment, Adhesives

Job Requisition ID:  37747

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role can be based in the Netherlands, Germany, Belgium or Switzerland


 

Adhesives Business

Eastman’s Adhesives business is a key business unit within the Additives & Functional Products division. The Packaging segment is well positioned to drive significant growth and innovation for the business through a portfolio of growth projects supported by macro trends such as Sustainability and Health & Wellness. Our resins and polymer products can be used as additives that enable new functionalities to improve the Sustainability of end products for Plastic Modification applications. In doing so we will be working with value chain partners to envision, develop, and commercialize innovative packaging solutions that contribute to the Circular Economy, and more sustainable and healthier lifestyles. We believe that strong and deep value chain engagement is critical to innovation enabling us to win with our customers. 
 

The role

The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. The MDM develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. He/ she serves as an expert on Eastman’s marketing framework and coaches others and manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment. An ideal candidate is comfortable with ambiguity, adept at navigating a matrix organization and has the capability to build and execute a solid business case for new product development through sound market research, segmentation and targeting in new markets where we may or may not have existing inhouse expertise / knowhow.
 

Responsibilities

  • Contributes to the development of addressable market maps and existing offers through segment cross-functional teams
  • Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness 
  • Leads or supports growth projects as a Marketing resource by using Stage Gate to make quality strategic choices on all initiatives; assists others as needed
  • Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
  • Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales 
  • Makes recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
  • Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
  • Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
  • Communicates offers that tie to initiatives; offers may be new, existing, or revised
  • Draws conclusions from multiple sources to create insights that support growth projects
  • Networks and becomes an industry expert in assigned markets
  • Interfaces with leverage points through the value chain to identify potential product and application opportunities

Eastman Behaviors

  • Market Insight
  • Courage
  • Optimism
  • Bias for Action
  • Adaptability

 

Required education and background

  • A bachelor’s degree in Business, Marketing or Technology required. Masters or MBA degree with emphasis in Marketing or Strategy preferred 
  • 5+ years’ experience combining strong strategic marketing skills with a bias for execution 
  • Experience with customer interaction and engagement as well as specific experience with Stage Gate from ideation to commercialization
  • Strong business/marketing acumen
  • Expertise and industry experience in plastics and elastomers preferred
  • Multi-lingual language skill is a plus
  • A jack of all trades with the resilience to thrive in a fast-paced environment and handle multiple, sometimes competing priorities with a sense of urgency.

Eastman is  committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day


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