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Marketing Communications Representative

Job Requisition ID:  37897

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role Description

 


 Marketing Communications is responsible for creating, developing and implementing strategic marketing communications campaigns associated with growth projects or products.  This involves the ideation of creative campaigns, development of strategic marketing communication plans for targeted markets, businesses, and regions and the execution of these plans to generate qualified opportunities that lead to revenue growth.
Work in partnership with global and regional marketing and business/product managers to develop a good understanding of the target markets and the targeted segments in the market in order to design and implement effective marketing communications programs.Develop, monitor, and manage projects and campaigns within approved budget. Has ownership of projects and works directly with BU customers.

 

When you choose to work for a company that touches people’s lives every day, you can help make a difference in countless ways.We are looking for a dynamic and experienced marketing communications professional to lead the Marketing Communications efforts for our Specialty Fluids business. The role is ideal for a self-starter who enjoys the challenge and excitement of being part of a global growth business.

Responsibilities


Identify and understand targeted markets

•    Participate in the market discovery process and marketing plan development to assess the market and fully understand markets
•    Utilize existing audience research or initiate research to validate audience understanding
•    Leverage addressable market maps and offer development guidelines to deeply understand the buying process of targeted audiences

Develop communications strategy, plans and activities

•    Determine what communication messages and channels will be effective in provoking the desired response based on a thorough understanding of target audiences in the market
•    Utilize the marketing communications process to prepare integrated marketing communications strategies/plans

•    Work closely with regional Marketing Communications resources to support regional activations and link to global strategy
•    Develop Positioning/Message/Value Proposition
•    Establish clear objectives for communications plans and measures to ensure effectiveness. Accountable for achieving objectives.

Execution/Implementation

•    Work with marketing team to ensure creative brief is complete for deliverables and oversee and facilitate development of foundational messaging/assets
•    Outline collateral content structure to reflect strategic messaging /direction prior to creative input/execution
•    Collaborate with project management team to communicate the IMC plan, goals and objectives
•    Review project plan; communicate timelines with business partners and  serve as liaison between project management team and business to provide feedback
•    First line of review for asset development

•    Establish measures to ensure effectiveness against communication plan objectives; accountable for achieving objectives

•    Educate and coach Eastman personnel on proper use of trademarks and logos

Budget Management

•    Manage project and overall budgets to ensure that estimated and/or approved budgets are not exceeded and that execution is as cost-efficient as possible
•    Review project and budget status with business partners quarterly; adjust actions as needed; gain approval for overspend if business case warrants


 

Education and/or Experience

 

  •  Bachelor’s degree in Marketing or Communications degree preferred
  •  3-5 years of marketing or communications experience preferred
  • Have a digital orientation and experience with marketing automation, analytics, social media, SEO/SEM
  • Possess an excellent command of grammar and the English language
  • Excellent writing and copyediting skills are required, as are an eye for detail and design.
  • Well organized, project/goal oriented and able to work under deadlines
  • Ability to effectively lead and manage individuals or teams, internally or externally, to achieve impactful tactical execution of communications tactics, on time and within budget
  • Ability to manage communications with multiple internal stakeholders

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

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