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Marketing Analyst

Job Requisition ID:  38428

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Role Description

 

Are you passionate about sustainability and want to make a difference? We are looking for ambitious bring-it-on-problem-solvers who are dedicated to doing what’s right for the planet. Join our team and help make the circular economy a reality right now.

  

Eastman is an advanced materials company investing in the people, technology, and assets to make the circular economy a reality, right now. We’re revolutionizing recycling at the molecular level to develop sustainable materials with high levels of recycled content that look and act exactly like materials without recycled content. And better yet, we’re doing it with an improved environmental footprint, leaving fossil fuel in the ground and lowering carbon emissions.   

  

In 2019, Eastman began commercial-scale molecular recycling for a broad set of waste plastics that would otherwise be landfilled or incinerated, or worse, end up in the environment. Learn more about our efforts at eastman.eco. 

  

If you share our vision, have relevant experience, and want to be a change-maker our world needs, you don’t have to wait. Join our team and do what’s right, now. 

  

Ready to learn more? Watch this short video:  https://www.youtube.com/watch?v=Z-q-KXTXxIE&list=PLDfHkGze0VjBIf_dF-DgZT8HmOA8Bqicn 

 

Eastman is working to catalyze the transformation from a linear to a circular economy.  With the launch of two commercial molecular recycling technologies, Eastman sees the opportunity to show what is possible and create real solutions to the world’s plastic waste problem.  In order to do this, we must shape market expectations, break through old paradigms, and drive change in the market.  As such, we are looking for sellers who have a passion for sustainability, are exceptional in their functional discipline, and can lead customers and markets to a more sustainable future. 

 

The Marketing Specialist serves in a supporting role for customer segments with high activation activities to maintain progress within cross-functional teams of: Sales, MarCom, and Marketing. The role provides unique value by analyzing data at various levels of granularity to ensure smooth operation, providing a reliable flow of information, and shedding insights on patterns/trends. The candidate drives continuous improvement through the analysis of marketing data and provides insights to the business’s central marketing team.  

 

Responsibilities

 

  • Helps coordinate the execution of the business’s strategy by collaborating with Marketing Communications, various Marketing Leaders, Sales Managers, and Customer Service Representatives throughout the customer journey (from initial awareness to eventual loyalty) 
  • Continuously improves quality of post-launch execution and results 
  • Responsible for ensuring data integrity across several portals including SAP, the business’s Addressable Market Maps (AMM), digital in-house tools, and SalesForce.com/Opportunity Management (SFDC/OM).  
  • Resolves issues with the data connections between the various portals: SFDC/OM, AMM, and the in-house tools.   
  • Supports the development of improved insights in SFDC/OM  
  • Contributes to market sensing due to interaction with lead generation funnel as well as insight generation from observations on consumer behavior and preferences at point of sales 
  • Serves as regional marketing support for moving a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL) 
  •  Provides local support for Sales team for executing local leads and helping them follow SSOs  
  • Effectively collaborates with different parts of the business and supports Sales and Marketing with operational execution 
  • Represents the business within Marketing Communications and other centers of excellence 

Qualifications

  • Bachelor’s Degree in relevant field required
  • Prior experience in commercial, marketing, data analytics, or relevant technical roles is preferred
  • Strong business/marketing/data analytics acumen
  • Strong interpersonal/communication skills, and consistently demonstrates the ability to collaborate with multiple stakeholders in a dynamic work environment 
  • Good working knowledge of Microsoft Office tools, and specifically with advanced Microsoft Excel techniques such as pivot tables 
  • Good attention to detail, organizational skills, time management skills, and a strong bias for action 

 

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.


Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

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