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Market Development Manager

Job Requisition ID:  35521


Responsible for the execution of strategy for market-facing initiatives to drive and sustain growth in assigned market segments. Develops and executes market segment plans while also monitoring their effectiveness and adjusting when necessary. Serves as an expert on EBME framework and coaches other Market Development Managers. 

Manages Stage-Gate projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.

Contributes to the development of Addressable Market Maps and offers through segment cross-functional teams
Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager and Technology
Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
Interfaces with leverage points through the value change to identify potential product and application opportunities and shares those with the segment teams


Market Insight: Leverage market insights to guide decisions and determine what is right
Courage: Make courageous choices to innovate and accelerate value creation
Optimism: Optimistically focus on continual growth over a longer-term horizon
Bias for Action: Have a bias for action, prioritizing issues and making sound decisions, despite uncertainty or risk
Adaptability: Adaptable to market and customer opportunities quickly
Continuously builds Industry/ Market understanding and insights
Identifies Opportunities for differentiated growth
Demonstrates segmentation and targeting
Manges stage gate and other projects to develop new, differentiated products and services

Develops the financial value case/entitlement for projects and tactics
Develops the full marketing mix
Develops value propositions and offers
Assesses solution feasibility
Activates Markets 

A deep curiosity and inquisitiveness about customers and markets
Ability to balance strategy with the day to day details to execute high-quality choices quickly 
Desire to collaborate with other functions to ensure that decisions consider the implications across products, businesses and value streams
Deep desire for continuous learning 
Increasing capability in critical thinking and decision making skills
Developing financial and business acumen

Bachelor’s Degree in technical or marketing discipline is required. MBA degree preferred
5+ years prior experience in sales, product management, marketing or relevant technical roles preferred
Must have had a customer facing role or other commercial experience prior to this role

Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

Job Segment: Marketing Manager, Product Manager, Marketing, Operations