Market Development Manager
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Profile
This role supports the growth of the Industrial Coatings business by identifying new opportunities and executing growth initiatives collaborating with cross-functional teams and customers to understand market needs and deliver solutions that create value. This role requires up to 30% travel.
Key Accountabilities
- Growth: Execute market development initiatives and new business opportunities
- Earnings: Deliver profitable segment growth by converting identified market opportunities into commercial wins through effective partnership with cross-functional teams (sales, product, technical).
- Marketing Excellence: Provide marketing expertise, conversion of market insights into actionable initiatives and strengthen marketing competency
Responsibilities
- Responsible for developing and executing strategic market activation plans to drive growth.
- Develop and maintain addressable market/application maps
- Lead cross-functional growth projects from opportunity identification through commercialization and post-launch evaluation using a structured stage gate process
- Conduct market, customer, and value chain assessments to identify unmet needs, emerging trends, and new application opportunities.
- Develop compelling value propositions and create Economic Value Estimates (EVE™) that demonstrate the value of Eastman solutions relative to competitive alternatives.
- Create marketing collateral, customer-facing materials, and training programs to support product launches and growth initiatives.
- Support lead generation and opportunity development activities to accelerate the conversion of growth initiatives into revenue.
- Develop and communicate offers in partnership with sales to execute commercial wins
- Establish a strong external presence through engagement with customers, industry associations, conferences, and key influencers to build market expertise and strengthen Eastman's position in the industry.
Qualifications
- Bachelor's degree in Science, Engineering, Business, Marketing, or a related field required.
- MBA or advanced degree in Marketing, Business, or a related discipline preferred.
- Coatings expereince preffered
- 5+ years in marketing, business development, product management, or commercial roles.
- Demonstrated ability to identify and commercialize growth opportunities in a B2B environment.
- Strong strategic, analytical, and business acumen with the ability to translate market insights into actionable growth strategies.
- Excellent communication and cross-functional collaboration skills.
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.
Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville
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Marketing Manager, Pre-Sales, Product Manager, Application Developer, Marketing, Sales, Operations, Technology