Market Development Manager, CASE
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Description
The Market Development Manager (MDM) is responsible for the execution of strategy for market-facing initiatives to drive and maintain growth in assigned market segments. The MDM develops and executes market plans while also monitoring their effectiveness and adjusting when necessary. He/ she serves as an expert on Eastman’s marketing framework and coaches others and manages Stage Gate Projects through completion and/or serves as Marketing subject matter expert as needed. Effectively collaborates and communicates with all relevant stakeholders within assigned market segment.
This is a full-time role based in the United States.
Responsibilities
- Contributes to the development of Addressable Market Maps and existing offers through segment cross-functional teams
- Responsible for determining best path for specific initiatives surfaced from market strategy work, developing the plans for execution, executes the plan (either directly or indirectly) and monitoring its effectiveness
- Leads or supports growth projects as a Marketing resource by using the EBME framework to make quality strategic choices on all initiatives; assists others as needed
- Establishes and tracks metrics to ensure post launch efforts are contributing to segment’s strategy and performance; provides recommendation to Marketing leaders if changes are needed
- Enters new opportunities for initiatives into Leads Management (SFDC) so that leads can be properly managed and tracked as they are passed on to Sales
- Makes recommendations on potential growth initiatives in the market based on market trends and insights, as well as customer discovery
- Creates understanding of value of Eastman offerings vs. alternatives by developing Economic Value Estimates (EVE™) with Product Manager
- Develops transition plans and materials as well as provides coaching to Sales and other supporting functions in preparation for a new product launch
- Communicates offers that tie to initiatives; offers may be new, existing, or revised
- Draws conclusions from multiple sources to create insights that support growth projects
- Networks and becomes an industry expert in assigned markets
- Interfaces with leverage points through the value change to identify potential product and application opportunities
Required Education and/or Experience
- Bachelor’s Degree discipline required. MBA degree preferred
- 8+ years prior experience in commercial, marketing, or relevant technical roles
- Experience with customer interaction and engagement as well as specific experience with Stage Gate from ideation to commercialization
- Strong business/marketing acumen
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.
Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville
Job Segment:
Product Manager, Application Developer, Operations, Technology