Marcom Leader, Plastics & Circular
Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.
Role Description
The MarCom Leader, Plastics & Circular is dedicated to "showing the world what’s possible" through innovative marketing and communication strategies that not only elevate brand presence but also drive meaningful impact on the planet. Their role is pivotal to the company, as they work closely with the executive team to align marketing initiatives with strategic objectives, ensuring that every campaign contributes to a sustainable future and reflects the company’s core values. This position offers a unique opportunity to shape the way Eastman strategically develops its business in the Circular Economy, placing you at the forefront of this innovative initiative.
Responsibilities
- Lead the organization’s advertising and promotions strategy by guiding a team of marketing professionals to develop and execute integrated market activation and promotional campaigns. These initiatives highlight the benefits of our products and services through diverse channels such as social media, trade exhibitions, direct mailing, telemarketing, seminars, store signage, and various media advertising.
- The MarCom Leader defines advertising objectives, recommends media choices, and allocates resources to ensure campaigns are effective, economical, and audience-appropriate in order to develop and implement comprehensive communication strategies that unify messaging across segments, fostering a unified brand voice.
- Collaborate with cross-functional teams, including sales, marketing, and brand management, to create campaigns that support sales goals and integrate seamlessly with other initiatives.
- Analyze market trends and customer insights to inform strategic communication initiatives that resonate with diverse audiences.
- Facilitate regular communication with segment leaders to ensure alignment and consistency in messaging and strategic goals.
- Manage relationships with external vendors and agencies to ensure quality and consistency.
- Lead and develop a team of marketing communications professionals to execute strategies effectively and within budget, fostering a culture of collaboration and innovation.
- Monitor and evaluate the effectiveness of communication strategies, using data-driven insights to refine and optimize approaches, and drive initiatives that enhance collaboration and integration between segments, promoting a culture of synergy and innovation.
Qualifications
- Bachelor’s degree in business, marketing, communications, or related field. Master’s degree preferred.
- 8+ years of experience in MarCom in a corporate global environment
- Posses an innate understanding of the sustainability and circularity, trends, topics, and emerging technologies
- Strategic, problem solver and people leader
- Demonstrated ability to improve processes, remove bottlenecks, and drive cross-functional alignment
- Data-driven, continually using insights to inform and optimize
- Cross-culturally aware and sensitive to working with global teams
- Experience in driving organizational change
- Experience in B2B is preferred, and agency experience is advantage
- Knowledge and proficiency in Office 365 applications (Teams, OneDrive, SharePoint, Word, Excel, PowerPoint, etc.)
Eastman Chemical Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.
Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.
Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville
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Communications, Marketing Communications, Advertising, Telemarketing, Inside Sales, Marketing, Sales