Share this Job

Consumer Insights Manager

Job Requisition ID:  38890

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company's innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end-markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,500 people around the world and serves customers in more than 100 countries. The company had 2020 revenues of approximately $8.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

Role Description


The Corporate Innovation Consumer Insights Manager will be responsible for championing the voice of the end consumer across Eastman’s application platforms and with external customers.  This position will manage multiple consumer insight projects with various internal stakeholders while leveraging results to support multigenerational project planning, market activation strategies, and customer engagement worldwide.  The individual in this role will be seen as a thought-leader on consumers within Eastman and by Eastman’s customers.  This role reports to the Global Consumer Insights & Research Team leader within Eastman’s Strategy, Insights, & Analytics division.



•    Manage multiple consumer insight projects, quantitative and qualitative, with various stakeholders across Eastman.  
•    Synthesize and translate research into actionable insights delivered to internal and external stakeholders through reports, infographics, presentations, etc.
•    Identify opportunities to insert the voice of the consumer into discussions and projects and launch consumer insight projects to support those opportunities. 
•    Keep abreast of industry and consumer trends in relevant markets and share those trends with internal stakeholders.  
•    Domestic and international travel, up to 25%, is required for research management and customer engagement.  


Performance Measurements:
•    Superior consumer insight project management and execution.  
•    Support of multiple Stage Gate projects and working groups across Eastman. 
•    Position Eastman as a strategic thought-partner with key customers worldwide.   
•    Expand the demand for consumer insight projects within Eastman.
•    Position Eastman as a thought leader on consumers internally and externally.


Education and Experience


•    A Master’s Degree or MBA from an accredited college or university is required.
•    Business, marketing, economics, or public policy degrees preferred but not required.


Preferred Skills/Experience:
•    Five to ten years’ experience in consumer research roles on the client or vendor side.
•    Superior oral and written communication skills.
•    Strong organizational and project management skills required.
•    Critical thinking, creativity, enthusiasm, and bias for action.  
•    Experience navigating large, matrixed organizations.
•    Experience with SPSS, SAS, or similar analytical tools.


About You:
•    Consumer obsessed and naturally curious.  Ability to inspire others to be equally consumer obsessed and curious.  
•    Communicate with superior verbal and written skills across all levels of Eastman. 
•    Humility and desire to continually learn.
•    Ability to excel in a fast-paced, ever-changing environment.
•    History of partnering with teams across an organization and influencing to achieve business results across multiple teams who may have different goals.
•    Persuade stakeholders effectively, and execute methodically.
•    Ability to synthesize data to develop understandable and actionable recommendations.
•    Willingness to roll up your sleeves and do whatever is necessary to drive projects to completion.


Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

Job Segment: Developer, Marketing Manager, Application Developer, Project Manager, Technology, Marketing, Research