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Consumer Insights Analyst

Job Requisition ID:  44517

Eastman’s current hiring policy encourages and prefers new hires be fully vaccinated before reporting to work in this role when possible. 

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

Role Description

The Market Research Analyst supports Market Research Project Team Leaders in providing market and competitive intelligence to internal clients.  Typical studies include determining size, segmentation and growth rate for target markets, customer & competitor profiles, and industry assessments as custom research project or as part of a Market Intelligence Dashboard. The ultimate goal is to inform both functional and businesses partners with actionable insight to make both tactical and strategic decisions.  This role utilizes a range of information tools and frameworks.


  • Support the Market Research Team Leader/Market Research Managers/Senior Market Research Analyst by executing research projects through
  • Analyzing pre-existing studies from the relevant Fact Base
  • Evaluating potential research methodologies for gathering particular types of data
  • Cleaning and assembling the research data into established templates. Ability to create basic templates for populating research data.
  • Assist with the creation of compelling, insightful final reports that along with summarizing the key learnings, provide results of the initial analyses and extracts and communicates insights
  • Ensuring results are well documented and stored in the relevant fact base
  • Cultivate and maintain a network of secondary and industry resources to expedite knowledge base development 
  • Robust working knowledge of third-party market intelligence services subscribed to by Eastman
  • Develops broach knowledge of Eastman’s major markets
  • Assist and guide junior Analysts in completing their deliverables.



Functional Skills and Capabilities

  • Advanced knowledge of research methods and sources of data
  • Quickly learns new skills demonstrated by the ability to work more independently with minimal coaching
  • Strong acumen for market research
  • Effectively participates in cross-functional teams
  • Communicates effectively with peers and project team members
  • Advanced analytical skills
  • Ability to understand industry structure where Eastman operates with all its businesses and build out market insights
  • Ability to deliver timely and high-quality deliverables
  • Ability to gain the trust and confidence of peers and working team members 

Required Education and/or Experience

  • Bachelor’s degree in technical studies (engineering or related) or business studies preferred
  • Master’s degree in Market Research/Business Administration, or related field of highly desired 
  • Market research experience within a business-to-business or business-to-consumer environment is required (3+ years)


  • Proven hands on secondary research, analyses and reporting required
  • Proven ability to conduct detailed searches using a variety of public and private research tools required
  • Comfortable networking across large, matrixed organizations required
  • Strong attention to detail to ensure high quality, accurate results
  • Excellent English written and verbal communication skills 
  • Must be able to work in a fast-paced environment and handle multiple projects 
  • Strong organizational skills required
  • Proven knowledge of Microsoft Productivity Suite (including Outlook, PowerPoint, Word, Excel, and SharePoint, and PowerBI)
  • Knowledge of third-party market intelligence service providers such as Euromonitor, Global data, IHSMarkit, Wood Mackenzie, etc. required



Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law. Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

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