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Marketing Manager, Paint Protection Film

Job Requisition ID:  44273

Eastman’s current hiring policy requires new hires be fully vaccinated before reporting to work in this role unless granted an exception and for certain legal requirements. 

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit

Performance Films Business @ Eastman

Eastman Performance Films Business is a world leader in the manufacturing and marketing of window and paint protection films, with a portfolio of industry-leading professional and consumer brands and product lines, including LLumar®, Vista® by LLumar, FormulaOne® by LLumar, SunTek®, V-Kool™, Huper Optik™ and Gila®.   

Role Profile

This is a remote position (home office based) and can be anywhere in the US


The Marketing Manager is responsible to develop, manage and execute non-digital consumer and channel marketing strategies and tactics that turn into profitable growth specifically for the paint protection film and protective coating markets. Specifically, this role translates the marketing strategies into actionable plans, is accountable for the activities within assigned markets and delivers results within established strategies and execution. Depending on scope of initiatives, the role will work with a team of cross-functional members including but not limited to Segment Marketing, Digital Marketing, Sales and Marketing Communications.  

Execution of non-digital priority customer segment and consumer paint protection film and protective coating marketing strategies across the North American business.


  • Develops non-digital channel and consumer marketing strategies for the paint protection film and protective coating segments in collaboration with the Regional Marketing Leader, Americas and other key stakeholders (e.g. Segment Marketing, Marketing Communications, Digital Marketing, Sales, etc.) 
  • Develops and executes market activation plans for the paint protection film and protective coating segments in close collaboration with Segment Marketing, Digital Marketing and Sales, utilizing segmentation and addressable market maps for where to play and how to win
  • Makes recommendations on marketing initiatives from strategies via annual marketing plan (includes resource cost and expected results) 
  • Provides insight and input to the Paint Protection Film Platform Manager to help inform the multi-year product plan development 
  • Draws conclusions from multiple sources of intelligence, including in market visits with channel partners, consumers and commercial team members, to create insights and scalable marketing and advertising recommendations that support strategies 
  • Networks and becomes an industry expert in assigned markets 



  • Bachelor’s Degree discipline required. Marketing degree preferred
  • MBA degree preferred
  • 8+ years prior experience in commercial, marketing or relevant roles 
  • Experience in the automotive aftermarket required.  Preferred experience in automotive paint or car care.
  • Strong business/marketing acumen 


Required Eastman Behaviors:

  • Demonstrates Strategic Insights and Execution (Thought Leadership) 
    • Leverage market insights to guide marketing strategies and make superior choices 
    • Demonstrate adaptability in shaping opportunities and executing marketing strategy 
    • Bias for action in prioritizing issues and making decisions despite uncertainty or risk 
    • Demonstrate adaptability in the creation of a collaborative and inclusive work environment    


Apply quickly and easily with your resume via our website (or click on below apply button)

Recruiter tip: skip the cover letter and pitch us in 3 sentences why exactly you are the perfect match for our team!

NOTE: we already have chosen our sourcing channels and kindly ask not to be contacted by search, advertisement, or staffing firms.

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Roanoke

Job Segment: Communications, Marketing Communications, Marketing Manager, Marketing MBA, Channel Marketing, Marketing