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Innovation Marketing Manager

Job Requisition ID:  42886

Eastman’s current hiring policy encourages and prefers new hires be fully vaccinated before reporting to work in this role when possible. 

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2021 revenues of approximately $10.5 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit


The Innovation Marketing Manager is responsible for leading the strategic direction and development of an innovation pipeline of new offers aligned to a specific industry or market segment. The areas of responsibility can vary across the organization. The ideal candidate would: 


  • Have a deep understanding of Eastman’s enterprise-wide capabilities and how they contribute to delivering customer value 
  • Develop a value chain analysis to prioritize where Eastman offers should play to create a differentiated position 
  • Have a deep understanding of customer’s unmet needs, and ability to articulate a clear market satisfaction gap within an industry or market segment 
  • Build new offers for the market using a combination of existing and new offer elements (products, services, terms, etc.)  
  • Develop projects and/or products from idea to concept by
    • Formulating a concept through discovering customer unmet needs and accurately capturing the voice of the customer 
    • Developing and executing a project plan utilizing key marketing activation concepts 
    • Developing a unique value proposition that is differentiated and quantified 
    • Demonstrating and documenting the value in use at target customers 
  • Provide continuous development on new products or projects in the innovation pipeline by
    • Utilizing internal resources through cross functional teams 
    • Utilizing external resources by developing relationships and teams with innovation partners (e.g. open innovation, partnerships, academia, joint developments, etc.) 
    • Developing new opportunities within the pipeline 
    • Engaging key stakeholders and project portfolio sponsors on project/portfolio health 
    • Displaying proficiency in stage-gate development methodologies 
    • Providing experience in project de-risking 
  • Continuously review the voice of the customer feedback to ensure there are no gaps by 
    • Reviewing and adjusting based on feedback to allow for improvements to products and offers 
    • Following customer needs, market trends, and competitive market intelligence 



The preferred candidate would hold an MBA with a Bachelor’s Degree in Marketing, Business or a Technical field



  • Minimum of 5 years of B2B marketing experience in a chemical or technology company
  • Experience in commercializing newly developed products
  • Demonstrated entrepreneurial drive and comfortable operating in ambiguous situations
  • Demonstrated experience working with customers on innovation/product development
  • Experience setting vision and strategy, planning, critical thinking, and overseeing projects
  • Experience working cross-functionally

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other characteristics protected by law.

Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.

Nearest Major Market: Asheville
Nearest Secondary Market: Knoxville

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