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Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day. With a portfolio of specialty businesses, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. Its market-driven approaches take advantage of world-class technology platforms and leading positions in attractive end-markets such as transportation, building and construction and consumables. Eastman focuses on creating consistent, superior value for all stakeholders. As a globally diverse company, Eastman serves customers in more than 100 countries and had 2016 revenues of approximately $9.0 billion. The company is headquartered in Kingsport, Tennessee, USA and employs approximately 14,000 people around the world. For more information, visit

Role Description

The Global Segment Market Manager is responsible to define, manage and execute of market strategies and activities that turn into profitable growth for assigned markets. Specifically, this role translates the market strategies into actionable market execution plans. Is accountable for the activities within assigned markets and delivers results within established strategies, including offer adjustments if needed. Depending on scope and scale of assigned markets, may lead a segment team of Marketing direct reports as well as a team of cross-functional members in Technology, Product and Pricing, and Marketing Communications.


The four primary accountabilities include:

  • Annual Earnings: For assigned segment(s) / channel within the context of the business strategy: revenue, segment share versus target, total variable margin delivery per segment (as a percent of revenue)
  • Innovation: Vitality Index (sales from new products and applications as percentage of total sales), contributes to growth portfolio strategy and resource allocations measured against target growth matrix
  • Growth: Healthy growth project portfolio measured by launch effectiveness (year 2 revenue vs gate 5 target); Gate 5 launches (measured by projected year 2 revenue); new business from market development and innovation (won business in OM that is either in a new product or a new application)
  • Capabilities/Talent Management: Attracts, develops, and retains a high-performing team and continually strengthens marketing capabilities in individuals and the organization; completes EPMP reviews quarterly and annually; contributes to succession planning and development activities; supports talent initiatives



  • Responsible for the management of the product portfolio as assigned in the context of a cross functional business team: Actively drives opportunities to closure at segment level Winning with Customer Action Reviews
  • Guides monthly Integrated Business Process segment reviews and determines actions and interventions needed to deliver on plan
  • Supports Business Leadership team in driving initiatives to meet product strategy and targets
  • Maintains Addressable Market Map and existing offers through management of segment’s cross-functional team.
  • Develops strategies for market segment in collaboration with Global Marketing Director and other key stakeholders (e.g. MDM, Sales, Technology, MarCom, etc.)
  • Makes recommendations on initiatives from strategies via annual marketing plan (includes resource cost and expected results)
  • Oversees the results from the overall market (i.e. all initiatives and results) and recommends how we should adjust or reallocate resources
  • Leads the multi-generational plan development with a cross-functional team to ensure long-term share targets are achieved
  • Establishes pricing strategy and oversees variable margin improvement opportunities at an order, customer, market segment, application, and geography level
  • Manages growth projects and activation plans based on market strategies within the Addressable Market Map
  • Leads, directs and develops the capability of marketing team members (direct reports), if applicable
  • Coaches others in the use of EBME tools
  • Draws conclusions from multiple sources of intelligence to create insights that support strategies
  • Networks and becomes an industry expert in assigned markets


Eastman Leadership Behaviors

  • Demonstrates Strategic Insights and Execution (Thought Leadership)
  • Leverage market insights to guide strategies and make superior choices
  • Demonstrate adaptability in shaping opportunities and executing strategy
  • Make courageous decisions short and long term - to innovate and accelerate value creation

    Exhibits Courageous leadership to drive results (Results Leadership)

  • Lead with a bias for action in prioritizing issues and making decisions despite uncertainty or risk
  • Demonstrate adaptability in deploying resources to build competitive advantage and deliver results
  • Optimistically lead teams to pursue superior outcomes for our stakeholders

    Builds and Inspires High Performing Teams (People Leadership)

  • Actively coach & inspire teams through courageous conversations to accelerate performance
  • Demonstrate adaptability in the creation of a collaborative and inclusive work environment
  • Lead people through change with a bias for action


Required Education and/or Experience

This role requires strong a strong economic background, strong business acumen as well as an interest in the introduction of innovative materials in the Animal Nutrition industry. Excellent project management skills with the ability to prioritize and multi-task and minimum 12 years of prior experience in commercial, marketing excellence within the Animal Nutrition or Feed Additives industry. The sought candidate can articulate how to provide value to decision makers in the Feed Additive and Animal Nutrition community. Bachelor’s Degree discipline required. MBA preferred as this is a very holistic and broad business role with room to grow.



For further information about this position please contact Ahmed Farah via or send your application via the apply button

Eastman is  committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day

Job Segment: Marketing Communications, Communications, Marketing Manager, Market Manager, Project Manager, Marketing, Sales, Technology